Straight Up Retinol Serum (1 Fl Oz. | 30 mL)


Straight Up is a gentle yet highly effective patented retinoid complex (Tretinol®) combined with Vitamins C and E, and encapsulated with a proprietary Trans-Epidermal Carrier. It dramatically reduces the appearance of fine lines, wrinkles, and deep creases, and brightens the skin. Straight Up stimulates cellular regeneration and promotes collagen and elastin production. Continued use not only provides anti-aging benefits, but also helps to normalize the physiology of the skin. Straight Up is ideal if you have sensitive skin and need a retinoid product that is gentler and less drying than Triple Sec, yet still powerful and effective.

1 Category

A gentle, yet highly effective retinol serum to reduce fine lines and improve skin texture.


  • Dramatically reduces the appearance of fine lines, wrinkles, and hyperpigmentation
  • Gently exfoliates, improves tone, and softens skin texture
  • Contains patented Retinoid Complex (Tretinol®) including Vitamins C and E encapsulated with a proprietary Trans-Epidermal Carrier
  • Stimulates cellular regeneration and collagen and elastin production
  • Counteracts photoaging effects of UV damage
  • Helps to normalize the physiology of the skin to make it more healthy and radiant
  • Resurfaces and rejuvenates skin for a clearer looking complexion

Directions for Use

Wait at least 30 minutes after washing your face at night to ensure that your skin is dry. Dot a pea-sized amount of Straight Up over all parts of your face and rub in the product with your fingertip. Excess product may be applied to your neck and the backs of your hands. If you have sensitive skin, begin with every other day usage. Note that Straight Up may cause dryness or peeling of your skin in the first 4-8 weeks. Use of Parched Recovery Cream as an emollient moisturizer is recommended as often as necessary to replenish the skin’s moisture and combat dryness. It is essential to wear appropriate sun protection, as Straight Up will make the skin more sun-sensitive; we recommend Beauty Brew SPF 45 Daily Tinted BB Cream.

Ingredient Highlights

Retinol 0.5%, dl-alpha Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C)

Inactive Ingredients

Cyclopentasiloxane, Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethiconol, Caprylic/Capric Triglyceride, Sodium Ascorbate, Tocopherol, Retinol